The holiday season is the perfect time to maximize the earning potential of your property. With the increased demand for accommodations, event spaces, and short-term rentals during December, your property can become a steady source of income if positioned strategically. Here’s how you can turn your property into a festive money-maker this December.
1. Understand the Holiday Market Demand
December is characterized by family gatherings, festive celebrations, and a surge in tourism. Travelers, event planners, and locals looking for unique experiences are all potential customers. Research the demand in your area to determine how best to position your property.
2. Decorate for the Festive Season
A festive atmosphere can make your property stand out. Simple additions like fairy lights, Christmas trees, wreaths, and holiday-themed décor can transform your space into a cozy holiday haven. If your property is near busy areas like malls or parks hosting events, emphasize your festive theme in your marketing.
3. Offer Flexible Rental Options
Adapt your property to different needs by offering:
- Short-term rentals: Ideal for tourists and families visiting for the holidays.
- Event space: Cater to small gatherings, intimate parties, or corporate events.
- Pop-up shop venues: Attract small businesses looking for temporary retail spaces.
Highlight these options on your listings to capture a broader audience.
4. List Your Property on the Right Platforms
Ensure your property is listed on platforms where potential customers are searching:
- Shortlet platforms like Airbnb and Booking.com.
- Social media platforms like Instagram, TikTok and Facebook with engaging posts.
- Real estate websites targeting your local market.
Optimize your listings with professional photos, engaging descriptions, and relevant keywords like “festive shortlet in Lagos” or “holiday homes in Lekki Phase 1.
5. Set Competitive Pricing
While demand is high, competition can also be stiff. Research similar properties in your area to set competitive yet profitable prices. Offering discounts for extended stays or early bookings can also attract more customers.
6. Provide Value-Added Services
Stand out by offering extras that enhance the holiday experience. These could include:
- Complimentary Wi-Fi.
- A welcome gift basket with festive treats.
- Netflix
- Partnerships with local event planners or caterers for on-site services.
- Child-friendly amenities like games or a play area.
These small touches can make a significant difference in customer satisfaction and repeat bookings.
7. Promote Safety and Comfort
Reassure guests by maintaining high cleanliness standards and safety measures. If you’re hosting events, ensure your property complies with local regulations regarding capacity and noise.
Highlight these points in your marketing to appeal to families and corporate clients looking for stress-free options.
8. Leverage Social Media and Online Marketing
Use social media to showcase your property’s festive appeal:
- Post before-and-after photos of your decorated space.
- Share testimonials from previous guests.
- Run ads targeting travelers and event organizers.
- Offer holiday-themed promotions with hashtags like #FestiveShortletLagos or #HolidayRentalsNigeria.
This will improve your visibility and help potential clients find you easily.
9. Partner with Local Businesses
Collaborate with nearby restaurants, event planners, and tourist attractions to offer packages that appeal to holidaymakers. For example, a “Stay & Dine” package or discounted tickets to a local Christmas show can be enticing.
10. Request Reviews and Referrals
After each booking, ask guests to leave reviews and recommend your property to others. Positive reviews improve your credibility and SEO rankings on platforms like Airbnb and Google.
By implementing these strategies, you can transform your property into a thriving festive money-maker this December. Whether you’re targeting tourists, locals, or businesses, a well-prepared and marketed property can help you capitalize on the holiday rush. Start planning today to reap the rewards of the most wonderful (and profitable) time of the year!
Don’t have a property yet?
Visit our website www.nimblecasa.com to select from our wide range of properties
Leave a Reply